![]() ![]() The titles Just for the Weekend and Explore the World help users visualize the benefits of AirBnB before diving into specific locations. You can see in the above example that AirBnB uses copy in a minimalistic yet effective manner. As we mentioned in the previous chapter, interaction design should be treated as a conversation, so this is your first opportunity at creating a sense of humanity. More than just a friendly "Hello!" your product's copy explains what the site is and recommends a good first step, whether suggesting signing up or directing to content that's likely to hook your user. Let's examine the 4 main duties of your copy. In her piece Copy As Interface, Erika Hall, Co-founder of Mule Design Studio, cites the specific roles writing fulfills in a product's interaction design. Since they are one of the first meaningful interactions that users seek out on-screen, words help frame our experience with the other elements of interaction design. Words complement the other dimensions instead of competing with them. Just as a finger swipe can accomplish things that written copy cannot, words, also serve functions that can't be replaced – no matter how far technology advances. Not to downplay the new possibilities opened up by technology, but it's important to ensure that the written word doesn't get left behind. The Purpose of Copy in Interaction DesignĪs technology advances and new modes of communication become commonplace, on-site and in-app copy may be given less attention than impressive graphics, animations, and touch-screen gestures.
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